// independent web developer — london
Thoughtful websites,
built to work.
I’m Dan, a London-based web developer. I design and build clear,
responsive websites for businesses, organisations and independent teams — from
the first idea through to launch.
discipline design + code
approach clear + considered
based london
working uk + remote
Web designFront-end developmentResponsive layoutsAccessible interfacesPerformanceSEO foundations
Web designFront-end developmentResponsive layoutsAccessible interfacesPerformanceSEO foundations
fig. 01 — 04 · selected work
Different briefs, different visual identities.
A selection of concept projects showing how design, content and code can adapt
to different brands and audiences. Each page is fully built — open any project to explore it.
gableandcrownroofing.example
open full site ↗
- project
- fig. 01 — Gable & Crown Roofing
- sector
- Roofing & property services
- look
- Heritage premium — slate, copper & serif
- brief
- A third-generation slate firm that needed a site as solid as its work.
brightworkelectrical.example
open full site ↗
- project
- fig. 02 — Brightwork Electrical
- sector
- Electrical services
- look
- High voltage — black, white & electric yellow
- brief
- Bold and fast, with certification front and centre.
northflameheating.example
open full site ↗
- project
- fig. 03 — Northflame Heating
- sector
- Heating & home services
- look
- Warm & reassuring — cream, flame & teal
- brief
- The firm your neighbour recommends, with a website to match.
open full site ↗
- project
- fig. 04 — Willow Lane Dental
- sector
- Healthcare & dental
- look
- Calm editorial — porcelain, sage & serif
- brief
- A practice that feels more like a spa than a clinic.
note — these are fictional businesses created as portfolio concepts.
the design and front-end code are complete, working demonstrations.
// services
Web design and development, handled directly.
I help businesses turn new ideas, established brands and outdated websites into
clear, useful digital experiences. That can include site structure, visual design,
front-end development, content shaping and technical setup.
Every project is scoped around what the website needs to achieve. You work directly
with me throughout, with clear communication and a practical handover at the end.
// working together
From initial brief to a finished website
step 01
Define the project
We establish what the website needs to do, who it is for, what content already exists
and what a successful result looks like.
step 02
Design and build
I develop the structure and visual direction, then build a responsive website around
the agreed content. Regular reviews keep decisions clear.
step 03
Test and launch
We review the finished site across screen sizes, make final refinements and connect the
domain. You receive a clean handover once it is live.
// specification
Built with the fundamentals covered
- performance
- Fast, lightweight pages designed to work well across modern browsers and everyday connections.
- responsive
- Layouts are built for phones, tablets and desktops, with content that remains clear at every size.
- accessibility
- Semantic structure, keyboard support and readable contrast are considered from the start, not added as an afterthought.
- search
- Solid technical SEO foundations, including meaningful page structure, metadata and crawlable content.
- ownership
- Your domain, content and website remain yours, with a straightforward handover when the project launches.
- collaboration
- You work directly with the developer doing the work, so questions, feedback and decisions stay clear.
// about
Who’s Dan?
I’m Dan — an independent web developer in London. I design and build websites
that are clear, useful and easy to maintain, with close attention to typography,
structure and performance.
I work with businesses, organisations and creative teams on new websites,
redesigns and focused landing pages. You work directly with me from the initial
conversation through to launch.
